About Us

PHRESH; adj,: original, unconventional, vital, hip, active, exciting, unique.

Phresh 2010 wanted to return to basics and work with colours that convey the feeling that you get when are enjoying life. A chance to unwind and relax but also to reconnect with what’s important and the motivation it takes to get there.

We used colour to build on this – known for our more vivid collections we chose brights to reflect this feeling….. Turq – the calming turquoise waters of the ocean Grove – A relaxing siesta amongst the orange groves Aloe – Soothing properties of Aloe. Accented by the earthier colours such as Clay, Coal, Peat and Moss or the more ethereal Crystal, Maize and Orchid the colour intent is to Relax and Reconnect. Anchored by the basics Navy, White and Black there is something for everyone to feel comfortable in.

The Styles take on a sporty yet patriotic vibe in both classic and modern lines. That’s PHRESH

Passion • Performance • Play